Have you heard of the “Ugly Fruit Campaign”? A University of Edinburgh study found up to 50 million tonnes of fruit and vegetables grown in Europe were discarded because they were deemed to ugly to sell on supermarket shelves. This is despite them still having the same nutritional value and taste than their “prettier” counterparts.

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9 Mixed Design Beeswax Wraps
Have you heard of the “Ugly Fruit Campaign”? A University of Edinburgh study found up to 50 million tonnes of fruit and vegetables grown in Europe were discarded because they were deemed to ugly to sell on supermarket shelves.
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